The three important attributes of a
property, as the adage goes, are “location, location and location”. Especially
for retail properties, this adage holds true.
For my analysis of retail properties,
specifically in the context of REITs, I would expand the “three locations” into
something more detailed; the location of influence, the location of competitors
and the location of complements.
Before we begin, let us take out a map, and
we use the Singapore map for reference, since we are more familiar with the
local retail properties here. Next, on each of the retail property the REIT
owns, draw a circle with a one kilometre radius.
With this circle(s) in place, we could clearly
use the “three locations” for our analysis.
Location of influence
Back in our geography days, we had learnt
something called “area of influence”, where a certain shop services a
particular area. The location of influence is similar to this concept, and the
circle on the map denotes the retail property’s potential visitors and
consumers. The more concentrated the visitors/consumers is, the better the
chance of the retail property being visited, ceteris paribus. A good example of
a good concentration would be the property mall located within a dense
residential area.
Location of competitors
If there are other retail properties within
the circle (and also those which are outside of the circle but close to its
borders) and they do not belong to the retail REIT concerned, these would be
deemed as competitors. This means the visitors/consumers from this circle would
have choices of visiting either the property in your analysis or somewhere
else. However, do conduct further analysis on these competing properties to see
if they are strong ones or not.
Location of complements
Other than competitors, there are also
complements which may help the retail property in question. A good complement
example would be the MRT station or bus interchange, where a retail property
situated next to these would definitely bring in a high traffic of
visitors/consumers. Another complement feature would be whether the retail
property is situated along the tourist belt of Singapore (e.g. Orchard, City
Hall, etc.).
The above presents one of the interesting
ways of analysing retail REITs. Do take note of other factors (as described in The Bedokian Portfolio, Chapter 12 –
Selection and Selling) before making the decision of transacting in the
REIT.
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