And the common theme among them? Yes they
are retail related, and billions of dollars of retail sales were reported from
these days. For the active Bedokian Portfolio investor, this would be an
interesting sector to look into.
So what do we have? Directly related would
be the retail stores themselves and online retail platforms, and indirectly we
have REITs with retail malls, logistics and delivery companies, payment
solution companies and the hot products that people will buy during these days,
among others. In fact, you could use the associative investing method that I
had mentioned here to plot one big chart to see the whole picture.
And retailers are not reactive as well.
They would want to know the behaviour and mannerisms of their customers. Big
data comes into mind, so this is another branch of the chart to look into.
Looking from another perspective, with the
advent of online shopping comes the risk of hacking and compromising of
sensitive personal information. While many viewed this as a threat, an investor
must look at it opportunistically, legitimately of course. Cybersecurity firms
come into play, as well as the infrastructure that supports cybersecurity.
It seems that I have gone off topic. If I
go on and on, I guess the even an A0-sized paper would not cover the whole
chart. As you can see, everything is inter-related with one another. The
challenge would be the find the right companies to invest in for dividends, and
a proper fundamental analysis would be a good tool for that.
What is mental accounting? According to
Investopedia, mental accounting is “…individuals divide their current and future assets into separate,
non-transferable portions. The theory purports individuals assign different
levels of utility to each asset group, which affects their consumption
decisions and other behaviors.”1 In other words, it is a form of
thinking where an individual allocates his/her resources into different,
mutually exclusive categories, even though the resource (usually money) is the
same thing and from the same source. It is applied commonly to personal budgets
(e.g. meal budget, transport budget, etc.) and investments (e.g. The Bedokian
Portfolio, trading portfolio, etc.). This concept was first mentioned by
economist Richard Thaler, who had just won a Nobel Prize in Economics
Mental accounting is a form of bias, and it
is one of the biases discussed in the field of behavioural economics and
finance. Due to the segregation nature of how one places his/her resources, it
could have a profound effect on investment and/or trading decisions.
The main reason why I brought this topic up
is because I have mental accounting bias. If you have noticed from my ebook and
some other writings, I espoused segregating cash into cash for The Bedokian
Portfolio, emergency funds and savings. Although it is a form of bias (and
“bias” is a not-so-good word, I reckoned), there are some advantages in having
Advantage #1 – Accounts and Budgets
Since the term “mental accounting” contains
the word “accounting”, you will associate this word with accounts and budgets
(and accountants). Almost all businesses and companies have some form of account
budgeting in place in order to control and monitor the expenditure. A runaway
account or budget is a definite no-no as this would mean uncontrolled spending.
Translating this to your personal or family context, it is a good form of
controlling your expenses.
Advantage #2 – A Clearer Picture
This is what I think separates good and bad
mental accounting bias: the ability to see a clearer picture. Those with bad
mental accounting tend to see their capital and resources as parts only, while
a good one will see the parts and how they all fit together. By seeing it on a
whole, we tend to be more flexible and willing in moving the capital across the
various parts. Breaking down the mutually exclusive thinking is key.
A family man on payday segregates his
income into expenditure and his kid’s tuition budget diligently, among others.
One day his fridge broke down and this meant buying a new one immediately.
A case of bad mental accounting would see
the man lamenting that this fridge purchase is going to eat into his expenditure,
and start thinking of having instant noodles for the rest of the month. A good
case of mental accounting would see the man looking at other budgets, including
his kid’s tuition account. Realising that the tuition account had ballooned to an
amount that could cover a couple of months’ worth, he would transfer some of
the excess to cover the cost of the new fridge.