Back in 2014 (read here), I had researched and concluded on four U.S. counters which were relatively suitable for newbie and seasoned investors thinking of stepping into the U.S. markets for the very first time: the SPDR S&P 500 ETF (SPY), Berkshire Hathaway Class B (BRK.B), Apple (AAPL) and Alphabet (GOOG/GOOGL, which I would use GOOGL for this post). These were selected based on two points: representation of the U.S. markets in general (SPY and BRK.B) and being proxies for the technological and innovation might of the United States (AAPL and GOOGL).
(Picture credit: rabbimichoel from pixabay.com)
A casual dinner conversation with a relative had brought up the question of their current relevance and a decade down the road. The concerns brought up included issues such as the catchup on artificial intelligence (AI) (AAPL), large language models (LLMs) displacing search engines (GOOGL), the changing of the guard (BRK.B) and the possible decline of U.S. exceptionalism (SPY).
It is valid to have such concerns, as recent narratives were going on about these issues, too. I will briefly go through each of these counters and my thoughts on them for the future.
S&P 500 (via SPY ETF)
While there are a few ways to view the United States market, I use the S&P 500 as the proxy mainly due to the diversification of sectors and companies. Never mind the huge make-up and hard carry by the Magnificent 7 (or 6, depending on how one views them), it reflects the microcosm of the overall U.S. economy.
The direction of the trade policies and geopolitical decisions pursued by the current administration had led to observers and analysts to believe that it could result in the alienation of the U.S. (including the shrinking reserve currency status of the U.S. Dollar), and subsequently the gradual loss of American exceptionalism. However, the U.S. is still a nexus encompassing the various stages of the economy, for their companies hold substantial control of the primary (extraction of raw materials), secondary (manufacturing) and tertiary (services and knowledge based), not necessarily occurring within its territories.
To add, I had presented my case for the above points (see here) and my conclusion is that the U.S. is still investible for now.
Berkshire Hathaway (via BRK.B)
BRK.B is the other proxy for the U.S. economy as not only it has listed companies in its portfolio, but also non-listed ones which represents the heart of American enterprise. The focus, however, is not on this aspect, but another: the transition.
BRK.B is synonymous with the two investing greats: Warren Buffett and the late Charlie Munger, and it had been so for the last five decades. With the announcement by Buffett stepping down at the end of 2025 and handing over the reins to his successor Greg Abel, the main issue would be whether the successor is able to follow and fill the shoes of the predecessors.
As I had mentioned here and here, there may be some deviations in investment methodology and decision-making process that is expected when someone new takes over. I would be observing BRK.B for a few years after the handover is complete.
Apple (AAPL)
News about AAPL’s catch-up on artificial intelligence (AI) has been going around, so much so that they were often compared to the person left behind on the pier while the proverbial AI ship with everyone else on board (e.g. Microsoft, Amazon, etc.) had sailed away. Tim Cook, AAPL’s chief executive officer, had just gave a speech rallying staff to go all-out on AI and make up for lost ground in the field.
Despite pessimism about AAPL’s not-so-wow-factor products and the not-so-impressive growth rate shown in the previous quarters, the last quarter results gave some signs of improvement, beating estimates in revenue, earnings per share, iPhone revenue and Mac revenue, the latter two’s margins not seen since Dec 2021. Whilst figures were not provided, AAPL had reported their installed base of active users had reached an all-time high.
With a growing user base in spite of being a laggard in AI features, I opine that AAPL is light years from being declared obsolete. They are primarily a hardware and services company, and they could possibly look for (and acquire) external sources for AI capabilities rather than develop in-house as what others had done.
Alphabet (via GOOGL)
For a moment GOOGL was written off as a “has-been” with the prediction of LLMs eating GOOGL’s lunch in the search space, which did not happen very much yet. Instead, they adapted and upped the ante by placing their Gemini LLM in the search results, thus showing both search and LLM as complimentary, rather than the latter being a substitute.
Also, GOOGL is more than just search, and they have other business segments like Google Cloud and YouTube. The Google Cloud revenue had gone up 32% year-on-year in the last quarter, which is expected as the trend for cloud storage is increasing, partially attributed to the voracious appetite for AI applications in which LLMs are included. YouTube is seen by many as the competitor to Netflix, who themselves had beaten other streaming services like Walt Disney and Amazon.
GOOGL is considered to be one of the undervalued counters among the Magnificent 7 or 6, so business wise and share price wise, they may have more runway to go.
Conclusion
Slightly more than ten years had passed since my conclusion back in 2014 on the four counters, and my take is that they are still relevant for minimally the next decade, barring any catastrophic or black swan events happening. Due diligence and further analysis are necessary before entering as my interpretations of the four may be different from yours. Past performance is not indicative of future results, and we can only “guesstimate” what may happen in the years to come based on available data and information.
Disclosure
The Bedokian is vested in SPY, BRK.B, AAPL and GOOGL.
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